BetMGM Renews Partnership with National Hockey League Star Connor McDavid
Key Highlights
- ➤BetMGM renews Connor McDavid partnership for responsible gambling campaigns in Canada
- ➤“Mullet Over” campaign drove a 27 per cent year-over-year increase in accounts with deposit limits
- ➤BetMGM campaign will expand across broadcast, digital and social platforms in Canada
- ➤BetMGM operates mobile and retail offerings in 31 markets
Expert Statements
Adam Greenblatt, Chief Executive Officer, BetMGM
“Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective.”
Adam Greenblatt, Chief Executive Officer, BetMGM
“The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level.”
Adam Greenblatt, Chief Executive Officer, BetMGM
“We’re proud to continue working with one of hockey’s most respected leaders to ensure that gaming is always fun and entertaining.”
Connor McDavid, National Hockey League player and BetMGM ambassador
“Being disciplined and making smart decisions are big parts of hockey. They’re important when it comes to sports betting, too.”
Connor McDavid, National Hockey League player and BetMGM ambassador
“BetMGM gives players tools that help them stay in control of their play, because keeping betting fun starts with betting responsibly.”
Richard Taylor, Director of Responsible Gambling, BetMGM
“We believe player protection and great entertainment go hand in hand.”
Richard Taylor, Director of Responsible Gambling, BetMGM
“Our relationship with Connor has helped make responsible gambling more relevant to sports fans, and the increased adoption of our tools and resources show the impact these efforts can have.”
TORONTO, Ont., Oct. 15, 2026 (GLOBE NEWSWIRE) -- BetMGM, a leading sports betting and iGaming operator, announced the renewal of its partnership with three-time National Hockey League (NHL®) Hart Memorial Trophy winner Connor McDavid. Since joining BetMGM’s roster of ambassadors in March 2022, McDavid has been featured in BetMGM's responsible gambling initiatives, which have demonstrated measurable shifts in how customers manage their play.
“Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level. We're proud to continue working with one of hockey’s most respected leaders to ensure that gaming is always fun and entertaining.”
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