Betty and Rise win Jay Chiat Award for CLR Brands work
PR Newswire•06/10/2026•16:30 ET
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Key Highlights
- ➤CLR sales increased 20% year over year during the campaign period
- ➤CLR sales rose 45% at a key retailer
- ➤CLR sales doubled with another e-commerce partner
- ➤CLR recorded six consecutive quarters of sales growth
- ➤Betty and Rise won a 2026 4As Jay Chiat Silver Award
Expert Statements
Cari Bucci-Hulings, President of Betty and Rise
“Jay Chiat recognition is especially meaningful because it celebrates the visionary thinking behind the work – identifying a human truth that gave a household brand a new reason to matter in culture.”
Cari Bucci-Hulings, President of Betty and Rise
“For CLR Brands, reframing cleaning as an act of care brought emotional relevance to a functional category.”
Cari Bucci-Hulings, President of Betty and Rise
“And strategic media helped the idea meet more people where they were already scrolling, sparking meaningful engagement and giving them something worth sharing.”
Cari Bucci-Hulings, President of Betty and Rise
“It's rewarding to see that combination of a breakthrough idea and smart media recognized.”
Jeff Pozen, President and COO of Jelmar
“We couldn't be more proud of this recognition and the teams behind it.”
Jeff Pozen, President and COO of Jelmar
“Betty and Rise took a simple but powerful consumer truth and turned it into work that is fresh, memorable and unmistakably CLR.”
Jeff Pozen, President and COO of Jelmar
“Congratulations to everyone involved – it's exciting to see great strategy and great creative connect with a new generation.”
Betty and Rise win Jay Chiat Award for CLR Brands work PR Newswire
The Brand Transformation Strategy honor recognizes how Quad's creative and media agencies help clients build brand relevance and drive meaningful business outcomes.
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