BIG3 Names Veteran PepsiCo Sports Executive Adam Harter President of Business Operations

Ice Cube, Co-Founder and CEO of BIG3

“Nine seasons in, the BIG3 has never been bigger. Eight cities, a global footprint, and 3-on-3 is on the Olympic stage”

Ice Cube, Co-Founder and CEO of BIG3

“As we head into our milestone 10th season, we’re building a business to match what’s happening on the court. Adam has done it at the highest level, and he understands our fans. He’s here to help us go get it.”

Adam Harter, President of Business Operations of BIG3 Basketball, LLC

“I’ve spent my career working with every major sports league and more than a hundred teams and athletes, and the BIG3 has something you can’t manufacture: it’s where hoops and culture collide”

Adam Harter, President of Business Operations of BIG3 Basketball, LLC

“Three-on-three is having its moment, and I believe the BIG3 is the brand that defined it. My job is to build the business behind that through bigger media, deeper partnerships, and markets where the BIG3 is the hottest ticket of the summer. Put the fans at the center of everything, and you build a league that lasts.”

Jeff Kwatinetz, Co-Founder and Chairman of BIG3

“This hire is a statement about where the BIG3 is headed”

Jeff Kwatinetz, Co-Founder and Chairman of BIG3

“Adam has built and led growth strategies for some of the biggest brands and sports properties in the world, and he understands both sides of the equation: the partner investing in the platform and the property creating value. He also understands what it takes to challenge convention, create cultural relevance and build momentum for a modern sports property in a crowded marketplace, which he did with LIV Golf. Combined with the fact that the BIG3 has already spent nine seasons proving its product and building an audience, that perspective makes him uniquely qualified to help lead the BIG3 into its next era of growth.”