BigCommerce B2B Edition Supports Orangetheory Fitness Franchisees
Key Highlights
- ➤Commerce moved Orangetheory’s franchisee ordering portal to BigCommerce B2B Edition
- ➤Orangetheory operates more than 1,300 studios worldwide
- ➤New Buyer Portal manages accounts, orders, pricing and invoices
- ➤Orangetheory has started bringing new studios onto online ordering
Expert Statements
Connie Walsh, vice president of global supply chain at Orangetheory Fitness
“This update makes ordering simpler for our franchisees, giving studio owners better visibility into their orders and more ability to manage their accounts on their own. It also provides a scalable foundation that will support improvements as our franchise network continues to evolve”
Lance Owide, vice president of B2B products at Commerce
“The Buyer Portal was built so businesses can run everyday purchasing on their own, from managing accounts to tracking orders, pricing and invoices, with room to add more as needs change”
Lance Owide, vice president of B2B products at Commerce
“Orangetheory is putting those capabilities to work. Studio owners have more control and visibility, the team has started bringing new studios on to online ordering, and everyone can spend less time on routine ordering tasks and more time on their members.”
Vik Gundoju, principal consultant at StrikeTru
“BigCommerce’s Buyer Portal gave us a strong foundation to build on with the account, order, pricing and invoice tools Orangetheory needed already built in. That let our team focus on fitting the portal to how Orangetheory’s studio owners actually buy, rather than building basic features from scratch”
Vik Gundoju, principal consultant at StrikeTru
“The result is a modern ordering experience that is simpler for studio owners and easier for Orangetheory to maintain and grow.”
AUSTIN, Texas, Nov. 10, 2026 (GLOBE NEWSWIRE) -- Commerce.com (Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI reshapes how customers discover and buy, today announced that Orangetheory Fitness, the boutique fitness franchise with more than 1,300 studios worldwide, has moved its franchisee ordering portal to the latest Buyer Portal in BigCommerce B2B Edition.
Studio owners now have an easier way to place orders, see where those orders stand and manage their own accounts. The project was completed with StrikeTru, a commerce and product-data services firm, and the BigCommerce B2B Edition team.
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