BIGO Ads Joins Google AdMob as a Bidding Partner
PR Newswire•13/10/2026•08:00 ET
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Key Highlights
- ➤BIGO Ads SDK becomes generally available through Google AdMob mediation.
- ➤Integration supports in-app bidding across five ad formats.
- ➤BIGO Ads SDK has integrated with over 55,000 apps.
- ➤Talkie testing reported BIGO Ads ARPU increased by 2x.
- ➤BIGO Ads says integration expands premium global advertiser demand and app inventory.
Expert Statements
Eden Liu, Head of Global Business at BIGO Ads
“This cooperation indicates BIGO Ads has met Google's strict standards for security, performance and product capability”
Eden Liu, Head of Global Business at BIGO Ads
“We are pleased to team up with Google to bring a new growth engine to the industry and look forward to exploring further collaborations.”
Ace, Head of Monetization & Product at Talkie
“We've experienced great performance results from integrating BIGO Ads through Google AdMob Mediation”
Ace, Head of Monetization & Product at Talkie
“The eCPMs and fill rates exceeded our expectations during the testing phase, and the ARPU generated from BIGO Ads alone increased by 2x.”
Ace, Head of Monetization & Product at Talkie
“Integrating the SDK was a seamless process, and we are pleased to have BIGO Ads and Google AdMob as our trusted monetization partners.”
SINGAPORE, Oct. 13, 2026 /PRNewswire/ -- BIGO Ads, the deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), announced today that BIGO Ads SDK is now generally available via Google AdMob™ mediation platform.
This partnership currently supports a diverse range of ad formats, including app open ads, native ads, rewarded ads, banner ads, and interstitial ads, with more to come.
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