Birds Eye Helps Americans Bring Thanksgiving to the Table as Holiday Meals Continue to Evolve
Key Highlights
- ➤Birds Eye frozen vegetable sales rose nearly 34% during Thanksgiving week last year
- ➤Thanksgiving-week frozen vegetable sales were 22% above average weekly sales
- ➤Birds Eye sales increased 12.7% during the four weeks before Thanksgiving 2025
- ➤Birds Eye frozen sweet potato sales were nearly 175% above annual average
- ➤Conagra Brands generated fiscal 2026 net sales of over $11 billion
Expert Statements
Rich Campbell, Brand director for Birds Eye
“Thanksgiving is a special occasion when food brings family and friends together, and the sides on the table are an important part of those traditions,”
Rich Campbell, Brand director for Birds Eye
“Birds Eye is proud to offer a variety of vegetables and side dishes that help consumers serve the comforting favorites their guests love and bring a complete Thanksgiving spread to the table.”
Birds Eye Helps Americans Bring Thanksgiving to the Table as Holiday Meals Continue to Evolve PR Newswire
CHICAGO, Nov. 10, 2026 /PRNewswire/ -- As Americans prepare for Thanksgiving, many hosts are balancing a desire to create memorable holiday meals with the realities of busy schedules, tight budgets, and a crowded kitchen filled with hungry family and guests. This holiday season, Birds Eye®, America's No. 1 frozen vegetable brand(1) and a brand of Conagra Brands, Inc. (NYSE: CAG), is helping consumers serve vegetables at their peak quality in meal staples and flavorful side dishes that make Thanksgiving preparation easier for the family.
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