Black Friday Is Coming. Here's the Holiday Marketing Plan Small Businesses Need
ACCESSWIRE•20/10/2026•10:30 ET
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Key Highlights
- ➤GoDaddy Airo uses AI to create and update small-business website content faster
- ➤Holiday marketing plan starts eight or more weeks before Black Friday
- ➤Businesses should prepare targeted promotions, email campaigns and opted-in SMS messaging
- ➤Black Friday campaigns should prioritize mobile usability, checkout and abandoned-cart recovery
- ➤December marketing shifts toward gift cards, last-minute presents and shipping cutoffs
NORTHAMPTON, MA / ACCESS Newswire / October 20, 2026 / The holiday season can be one of the busiest times of year for small businesses. But between managing orders, finding products and running day-to-day operations, planning your marketing can quickly become overwhelming.
A simple holiday marketing plan can help you focus on the right activities at the right time. From improving your website and researching seasonal keywords to creating promotions and email campaigns, a little preparation can help you reach shoppers throughout the season.
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