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BODi Launches INSANITY “Liquid Shock” Energy Drink Designed For Sharper Focus, Improved Reaction Time, Physical Performance and a Huge Jolt of Energy

Business Wire•21/10/2026•08:00 ET
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Key Highlights

  • ➤BODi launches INSANITY Liquid Shock Energy Drink with 300 mg caffeine per can
  • ➤INSANITY Liquid Shock contains zero sugar and five calories per can
  • ➤BODi prices 12-pack Liquid Shock cases at $29.99, or $2.50 per can
  • ➤INSANITY Pre-Workout Powder launches November 12 with 360 mg caffeine
  • ➤Liquid Shock expands BODi’s INSANITY brand into performance nutrition

Expert Statements

Carl Daikeler, Co-Founder and CEO of BODi

“Our INSANITY fitness programs challenge people to achieve extraordinary physical and mental results”

Carl Daikeler, Co-Founder and CEO of BODi

“We wanted an energy drink to match that next-level intensity, and this new INSANITY Liquid Shock Energy Drink delivers.”

Carl Daikeler, Co-Founder and CEO of BODi

“Formulated to go far beyond caffeine alone, INSANITY Liquid Shock provides an incredible range of performance benefits in a single serve can.”

Carl Daikeler, Co-Founder and CEO of BODi

“We’ve taken the essence of our world-famous INSANITY fitness programs and formulated a powerful energy drink designed for high-intensity achievers, athletes, students, and gamers.”

BODi Launches INSANITY “Liquid Shock” Energy Drink Designed For Sharper Focus, Improved Reaction Time, Physical Performance and a Huge Jolt of Energy

Formulated to help unlock extreme mental and physical performance, taking you from fatigued to a colossal jolt of energy with sharper focus, zero sugar and just five calories per can

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