Booking.com Reveals Nine Travel Predictions for 2027
PR Newswire•14/10/2026•11:53 ET
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Key Highlights
- ➤71% want customizable travel packages removing unused elements
- ➤72% choose destinations based primarily on desired feelings
- ➤51% interested in AI covering their work during vacations
- ➤88% would take long-haul journeys if arriving rested
- ➤59% interested in experiences confronting the paranormal
Expert Statements
Paul Hennessy, Chief Marketing Officer at Booking.com
“Travel is becoming less about following a formula and more about expressing who you are. Travellers are challenging the conventions of how, why and with whom we travel, and technology is giving them more freedom to do it with confidence. At Booking.com, we're actively building for the future of travel by combining AI with deeper personalization to tailor every step of the journey to individual intent and emotion, making it easier for everyone to experience the world - on their own terms.”
Booking.com Reveals Nine Travel Predictions for 2027 PR Newswire
AMSTERDAM, Oct. 14, 2026 /PRNewswire/ -- Booking.com's Travel Predictions for 2027 forecast that Canadian travellers will take things beyond the traditional itinerary. Between lower appetites and higher sobriety culture, couples using long hikes to have difficult conversations, paranormal encounters, and more, travel will be going off-script.
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