Booking Holdings Launches Vayo with Planned $100M Investment
PR Newswire•14/10/2026•08:55 ET
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Key Highlights
- ➤Booking Holdings (BKNG) plans $100M investment in new company Vayo
- ➤Vayo launches private beta with waitlist open at vayo.com
- ➤Vayo initially targets frequent travelers through free invite-only access
- ➤Vayo plans direct booking, native app and travel-companion planning features
Expert Statements
Mike Fridgen, CEO and co-founder of Vayo
“A trip isn’t a task, and travelers deserve more than a chatbot”
Mike Fridgen, CEO and co-founder of Vayo
“With the backing of Booking Holdings, we’re building a personal travel agent that understands the entire trip, knows how you travel and never stops working for you. That’s Vayo.”
Glenn Fogel, CEO of Booking Holdings
“Travel is one of the most complex consumer experiences, and too much of the work still falls on the traveler to manage”
Glenn Fogel, CEO of Booking Holdings
“Vayo is exploring how AI can anticipate needs to make planning and managing a trip more seamless. I have confidence in the Vayo team and their ability to move with purpose, capitalize on early learnings and adapt at pace as they explore what the next generation of personalization in travel can look like.”
Booking Holdings Launches Vayo with Planned $100M Investment PR Newswire
The waitlist opens today at vayo.com for the personal travel agent built for trips, not tasks, that organizes everything you've booked, learns how you travel and never stops working for you
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