Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer
Business Wire•29/09/2026•09:00 ET
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Key Highlights
- ➤Braze (BRZE) unveiled three AI portfolio additions and conversational AI capabilities
- ➤Decisioning Studio Go beta brings self-service 1:1 AI decisioning to marketers
- ➤Decisioning Studio Go expected generally available October 14, 2026
- ➤Agentic Standards beta automates campaign QA across compliance, personalization, and brand guidelines
- ➤Operator Connect beta integrates Braze capabilities with Claude, ChatGPT, and Microsoft Copilot
Expert Statements
Bill Magnuson, Co-founder and CEO of Braze
“With today’s launches, BrazeAI™ handles the experimentation, verification, and execution, so the world’s most sophisticated marketers can focus on creativity, ambition, and judgment.”
Bill Magnuson, Co-founder and CEO of Braze
“Decisioning Studio Go brings 1:1 decisioning to far more customer journeys, Agentic Standards tackles the operational risk that slows teams down, and Operator Connect puts the intelligence of Braze inside Claude, ChatGPT, Microsoft Copilot, and more.”
Josh Jones, Senior Manager, CRM AI Enablement at Sportsbet
“In a highly regulated industry like ours, QA is one of the most important things we do.”
Josh Jones, Senior Manager, CRM AI Enablement at Sportsbet
“Agentic Standards has already closed some of our biggest gaps, like catching missing unsubscribe links or eligibility segments, and it’s given us real confidence around consistency and compliance at scale.”
Jon Acosta, Head of Solution Delivery at Stitch
“Leveraging Operator Connect using Braze MCP has already proven to be an exciting development for our customers.”
Jon Acosta, Head of Solution Delivery at Stitch
“By accelerating workflows, we see it increasing speed-to-market by up to 90%, enabling even more experimentation and innovation.”
Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer
New launches of Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI deliver powerful capabilities to automate real-time customer journey decisioning
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