Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were ‘Made for This’ Moment
Business Wire•29/09/2026•09:10 ET
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Key Highlights
- ➤Compare the Market (not publicly identified) lifted conversion 9.07%, later 17%, using BrazeAI Decisioning Studio
- ➤Compare the Market (not publicly identified) increased CRM revenue contribution 55% despite 25% fewer sends
- ➤AB InBev (BUD) generated over R30 million incremental revenue through its Brahma football campaign
- ➤Wendy’s (WEN) added 1.1 million loyalty accounts through its Wednesday campaign
- ➤CACI and Legal & General increased registrations and logins 217% with a new customer engagement engine
Expert Statements
Will Crocker Hay, VP Growth, Braze
“The work recognized by the Torchies gives marketers something much more valuable than a list of award winners. It gives them a blueprint for what great customer engagement can look like.”
Saul Lopes, Head of Customer Marketing & Engagement, Compare the Market
“Winning AI in Action means a great deal to our team because this work was never about using AI for the sake of it.”
Saul Lopes, Head of Customer Marketing & Engagement, Compare the Market
“We wanted to create better renewal experiences for our customers while proving that greater relevance can also deliver stronger commercial results.”
Leandro Nakajima, Product Manager, AB InBev
“This campaign gave users a simple and meaningful way to support the football clubs they love through their purchases.”
Leandro Nakajima, Product Manager, AB InBev
“By bringing together Brahma, Zé Delivery, our consumers and their passion for football, we generated meaningful investment for clubs while driving measurable growth for the business.”
Julian Mirijello, Manager, Growth, Wealthsimple
“Monthly Millionaire showed what is possible when marketing and engineering work together around a shared customer idea.”
Julian Mirijello, Manager, Growth, Wealthsimple
“We moved from concept to launch in two months and saw more than one million people participate in the first month.”
Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were ‘Made for This’ Moment
AB InBev, Compare the Market, Luxury Escapes, Nestlé Purina, Pizza Hut, Ridery, Wealthsimple and Wendy’s awarded for turning innovation into impact
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