Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement

Ed McDonnell, Chief Revenue Officer, Braze

“Customer engagement is becoming increasingly connected to the technology decisions being made across the entire business, and marketers need those investments to translate into better experiences and stronger results.”

Ed McDonnell, Chief Revenue Officer, Braze

“By deepening our collaboration with AWS, we bring together Braze’s customer engagement expertise with the AI capabilities on AWS in ways that make innovation easier to put into practice. Ultimately, this agreement is about helping our customers move faster from possibility to measurable value.”

Uwe Vocks, Senior CRM Manager, Bundesliga Media GmbH

“Bundesliga fans expect every interaction with us to feel relevant and personal.”

Uwe Vocks, Senior CRM Manager, Bundesliga Media GmbH

“Delivering that consistently requires the right technology working seamlessly behind the scenes. We see opportunity in AWS and Braze working more closely together. It can help our teams move faster, create better fan experiences and deliver more value to fans around the world.”

Sean Cataldo, Director, NAMER Partner Sales, AWS

“We’re excited to deepen our collaboration with Braze as they help organizations bring technology and marketing teams closer together around the customer.”

Sean Cataldo, Director, NAMER Partner Sales, AWS

“By expanding the ways Braze can use AWS generative AI services and building on our work together through AWS Marketplace, we can help customers innovate faster and turn new capabilities into meaningful business outcomes.”