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Bread Financial and Sephora Sign Long-Term Renewal to Advance Credit and Loyalty Experience

Globe Newswire•22/10/2026•06:50 ET
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Key Highlights

  • ➤Bread Financial and Sephora renew credit and loyalty program agreement long-term
  • ➤Enhanced personalization and digital capabilities will advance Sephora’s credit offerings
  • ➤Program investments target deeper Beauty Insider engagement and stronger brand affinity

Expert Statements

Dennis McCarthy, Executive vice president and chief revenue officer, Bread Financial

“Sephora is a meaningful partner for Bread Financial, and this renewal reflects the deeply integrated partnership that has shaped our work together.”

Dennis McCarthy, Executive vice president and chief revenue officer, Bread Financial

“Through our combined credit and signature loyalty programs, we are excited to play a role in enabling Sephora customers to be inspired by their unique beauty.”

Dennis McCarthy, Executive vice president and chief revenue officer, Bread Financial

“We’re proud to work alongside Sephora to deliver experiences that feel personalized and rewarding in any channel customers choose to shop.”

Dennis McCarthy, Executive vice president and chief revenue officer, Bread Financial

“We look forward to continuing to help Sephora enhance customer engagement and bring even greater value to Beauty Insider members.”

Emeline Berlind, Senior Vice President, GM, Loyalty at Sephora

“At Sephora, we’re constantly looking for ways to deepen our relationships with our community and elevate the value of being a Beauty Insider member.”

Emeline Berlind, Senior Vice President, GM, Loyalty at Sephora

“Our longstanding partnership with Bread Financial has enabled us to build on the strong foundation and continue to create rewarding, personalized experiences for our clients.”

Emeline Berlind, Senior Vice President, GM, Loyalty at Sephora

“We’re excited to keep innovating alongside a partner who shares our commitment to putting customers first, and we look forward to shaping what’s next for the loyalty and credit experiences our community values most.”

COLUMBUS, Ohio, Oct. 22, 2026 (GLOBE NEWSWIRE) -- Bread Financial(®) (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced a long-term renewal of its credit and loyalty program agreement with Sephora, one of the world's leading prestige beauty retailers.

The renewal agreement reflects a shared commitment to delivering value for Sephora customers. Building on years of strong collaboration, Bread Financial and Sephora will continue to deepen the connection between Sephora’s branded credit and its Beauty Insider loyalty program, creating more personalized, synergistic and rewarding experiences across the customer journey.

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