BrewDog Rallies Beer Lovers Across the UK to Choose Craft
Globe Newswire•07/10/2026•07:24 ET
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Key Highlights
- ➤Punk IPA and Hazy Jane sales rose 2.87 times year-over-year across six retailers
- ➤BrewDog secured over 9,000 new UK distribution points for craft beer innovation
- ➤BrewDog added eight on-trade partnerships, including five-year Leicester Tigers agreement
- ➤Tilray-owned BrewDog launched UK-wide Choose Craft campaign to rebuild craft-beer momentum
Expert Statements
John Beasley, Chief Marketing Officer of BrewDog
“Choose Craft is a campaign with conviction. It is about putting quality, flavour and the craft beer community back in the spotlight — and reminding beer lovers across the UK why great beer is worth choosing. BrewDog is back with confidence, focus and momentum. We have always believed beer should have character, flavour and attitude. As the UK’s leading craft beer brand, we have a responsibility to champion quality, celebrate the brewers and beer lovers who built this movement, and give people every reason to choose craft.”
Bold UK-wide campaign puts craft beer back at the centre of culture, celebrating better ingredients, better quality, skilled brewers, beer lovers and the big flavours that make craft worth choosing.
BrewDog consumers are back: sales across the brand’s top six off-trade retailers are up 2.87 times for Punk IPA vs last year’s volume for the same two-week period as the Under New Ownership and Choose Craft campaigns roll out across the UK.
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