Bridg Strengthens Proprietary Identity Graph, Expanding the Data Foundation Behind PAR Intelligence
Business Wire•07/10/2026•07:30 ET
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Key Highlights
- ➤Bridg’s identity graph now contains 255 million verified U.S. consumer identities
- ➤Enhanced platform adds machine learning-powered matching and modernized processing architecture
- ➤Identity graph represents more than 90% of the U.S. adult population
- ➤Bridg feeds resolved identities into PAR Intelligence for customer decision-making
Expert Statements
Savneet Singh, CEO of PAR Technology
“Identity resolution is becoming more challenging at the exact moment it is becoming more important”
Savneet Singh, CEO of PAR Technology
“As consumer behaviors and payment technologies evolve, brands need a more durable way to recognize and understand their customers.”
Savneet Singh, CEO of PAR Technology
“These enhancements strengthen the quality of our identity graph and our ability to connect customer signals in ways that help brands make smarter decisions with greater confidence.”
Savneet Singh, CEO of PAR Technology
“Identity is the foundation of PAR Intelligence. The more customers we can recognize, the smarter and more valuable the intelligence becomes for brands.”
Jake Kiser, General Manager of PAR Retail
“Brands today face a growing gap between the customers they know and the customers actively shopping their stores”
Jake Kiser, General Manager of PAR Retail
“Bridg helps change that by creating loyalty-like attribution for non-loyalty shoppers and making more of those customers addressable.”
Jake Kiser, General Manager of PAR Retail
“That gets brands closer to knowing and engaging nearly every consumer who shops their stores.”
Bridg Strengthens Proprietary Identity Graph, Expanding the Data Foundation Behind PAR Intelligence
Powered by 255 million verified U.S. consumer identities, the enhanced platform helps brands expand marketing reach, improve profile accuracy, and maintain customer visibility as contactless payments reshape the in-store journey, giving brands a more complete view of every customer
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