Brompton Launches Global Partner Portal on BigCommerce B2B Edition
Key Highlights
- ➤Brompton launches Partner Portal on BigCommerce B2B Edition
- ➤Wholesale represents roughly 75% of Brompton’s sales across over 1,000 retailers
- ➤Portal launched in four months using an in-house, AI-accelerated team
- ➤Portal live in Germany and Austria; remaining European markets and UK follow this month
- ➤U.S., Japan, China and Singapore localization underway ahead of spring rollout
Expert Statements
Oliver Boardman, CTO at Brompton
“Our retail partners are central to Brompton's success. The new Partner Portal gives them a modern, intuitive way to explore our product range, place orders and access the information they need to support our joint customers”
Oliver Boardman, CTO at Brompton
“This investment is about making it easier for our partners to do business with Brompton and grow alongside us.”
Oliver Boardman, CTO at Brompton
“This wasn't just a technology project. It was delivered through close collaboration between teams across Brompton, combining deep knowledge of our products, partners and processes with the technical expertise to bring it all together. AI tools helped accelerate delivery, but the real success came from having engaged people across the business working towards a shared goal”
Oliver Boardman, CTO at Brompton
“That collaboration, combined with the knowledge we've built on the BigCommerce platform, allowed us to launch significantly faster while continuing to build our internal capabilities.”
Oliver Boardman, CTO at Brompton
“Historically we had different systems for different things”
Oliver Boardman, CTO at Brompton
“We want to bring it all together so there’s a single place partners can come to interact with the brand. If we make it as easy as possible for people to work with us, that helps them give our customers a great experience.”
Lance Owide, Vice President of B2B Product Management at Commerce
“For years, manufacturers put their digital investment into direct-to-consumer while their dealers made do with ordering tools no shopper would tolerate”
Lance Owide, Vice President of B2B Product Management at Commerce
“That gap is common across manufacturing, but it's closing fast. Brompton deserves credit for recognizing the need to serve consumers and partners from one platform, one catalog and one team.”
AUSTIN, Texas and LONDON, Oct. 20, 2026 (GLOBE NEWSWIRE) -- Commerce.com (Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI reshapes how customers discover and buy, today announced that Brompton, the British foldable bicycle manufacturer, has launched its new Brompton Partner Portal on BigCommerce B2B Edition.
The portal gives Brompton’s global network of independent retailers a modern ordering experience and runs on the same BigCommerce instance and product catalog that powers the company’s direct-to-consumer business.
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