Brunswick Corporation Wins Best of Show, Three Additional Honors at 2026 In-House Creative Awards
Key Highlights
- ➤Brunswick creative team wins Best of Show for Lowrance’s “Voice of Lowrance” campaign
- ➤Brunswick receives four total honors at 2026 In-House Creativity Awards
- ➤Lowrance Bassmaster Classic earns Silver for an external-audience event
- ➤Boston Whaler brand refresh receives Honorable Mention for corporate communications
Expert Statements
Lauren Beckstedt, Senior vice president and chief marketing officer, Brunswick Corporation
“Lowrance and Boston Whaler are two of the most iconic and storied brands in the marine industry, and continuing to build their legacies requires both a deep respect for their heritage and a willingness to push creative boundaries.”
Lauren Beckstedt, Senior vice president and chief marketing officer, Brunswick Corporation
“These awards recognize the passion, imagination and creative excellence our team brings to building meaningful brands and brand experiences.”
Lauren Beckstedt, Senior vice president and chief marketing officer, Brunswick Corporation
“Earning Best of Show is especially rewarding and reflects the exceptional talent we have brought together within Brunswick.”
Alli Straus, Senior director of creative services, Brunswick Corporation
“These awards are a tremendous honor for our entire creative team and a reflection of the talent, dedication and collaboration behind every project.”
Alli Straus, Senior director of creative services, Brunswick Corporation
“Our team brings an incredible amount of passion and pride to the work, and having that creativity recognized by our peers in the industry is especially meaningful.”
Alli Straus, Senior director of creative services, Brunswick Corporation
“It’s a testament to what we can accomplish when talented people come together around a shared commitment to great ideas and exceptional execution.”
METTAWA, Ill. , Nov. 12, 2026 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC), a global leader in recreational marine technology, today announced that its internal creative team received four honors at the 2026 In-House Creativity Awards, presented by the In-House Agency Forum (IHAF). The honors include the competition's prestigious Best of Show award for Lowrance’s “Voice of Lowrance” campaign.
The awards were presented Nov. 10 at the IHAF Conference & Awards in Boston. The annual In-House Creativity Awards recognize outstanding creative work produced by corporate creative organizations and in-house agencies.
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