Build-A-Bear Introduces a Whole New Vibe With Mellow Moodies™
PR Newswire•08/10/2026•12:10 ET
0
Key Highlights
- ➤Mellow Moodies launches October 8 for teens and young adults
- ➤Initial collection includes Huck the Bear, Mateo the Dog, and Willow the Fox
- ➤Build-A-Bear expands its Make-Your-Own experience with personalized Moodies
- ➤Build-A-Bear operates more than 650 locations across over 30 countries
- ➤Fiscal 2025 revenue reached $529.8 million, marking five consecutive years of records
Expert Statements
Kim Utlaut, Chief Brand Officer, Build-A-Bear
“At Build-A-Bear, we've always known that a furry friend can be a form of self-expression, connection and comfort.”
Kim Utlaut, Chief Brand Officer, Build-A-Bear
“Mellow Moodies takes that idea somewhere new for us, with a collection created for a generation that embraces how they feel and is unapologetic about what brings them joy.”
Build-A-Bear Introduces a Whole New Vibe With Mellow Moodies™ PR Newswire
The brand's new collection is created specifically for teens and young adults, bringing distinct personalities, self-expression and cozy energy
Get started
Create a free account to read the full story.