Build-A-Bear Introduces a Whole New Vibe With Mellow Moodies™
PR Newswire•08/10/2026•12:26 ET
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Key Highlights
- ➤Mellow Moodies launches October 8 for teens and young adults
- ➤First drop introduces three characters: Huck, Mateo and Willow
- ➤Collection extends Build-A-Bear's Make-Your-Own personalization experience
- ➤Build-A-Bear reported $529.8 million fiscal 2025 revenue, fifth consecutive record year
Expert Statements
Kim Utlaut, Chief Brand Officer, Build-A-Bear
“At Build-A-Bear, we've always known that a furry friend can be a form of self-expression, connection and comfort.”
Kim Utlaut, Chief Brand Officer, Build-A-Bear
“Mellow Moodies takes that idea somewhere new for us, with a collection created for a generation that embraces how they feel and is unapologetic about what brings them joy.”
Build-A-Bear Introduces a Whole New Vibe With Mellow Moodies™ PR Newswire
The brand's new collection is created specifically for teens and young adults, bringing distinct personalities, self-expression and cozy energy
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