Build-A-Bear Unveils New ICON Park Experiences Ahead of Grand Opening
PR Newswire•05/10/2026•11:17 ET
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Key Highlights
- ➤November opening planned for Build-A-Bear's three-story ICON Park Workshop in Orlando
- ➤Largest and most immersive Build-A-Bear location introduces exclusive retailtainment experiences
- ➤First-ever Design Studio offers appointment-only, one-on-one bespoke furry-friend creation
- ➤Build-A-Bear Bakeshop adds interactive cupcake and cookie decorating to visits
- ➤ICON Park expands personalization with embroidery, screen printing, patches and apparel customization
Expert Statements
Chris Hurt, CEO of Build-A-Bear Workshop
“For nearly 30 years, Build-A-Bear has created memorable make-your-own experiences centered on connection, imagination and heart.”
Chris Hurt, CEO of Build-A-Bear Workshop
“Our ICON Park Workshop represents our most ambitious experience yet, a place where families can step into the world of Build-A-Bear, share meaningful moments together and create memories that last well beyond their visit.”
Chris Hurt, CEO of Build-A-Bear Workshop
“We can’t wait to welcome guests from all over the world inside this truly one-of-a-kind tourist destination this November and continue our mission of adding a little more heart to life.”
Build-A-Bear Unveils New ICON Park Experiences Ahead of Grand Opening PR Newswire
Scheduled to open in November, the three-story Workshop at ICON Park in Orlando debuts first-of-its-kind Design Studio, interactive Bakeshop, 'Personalize Me' customization and more
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