Build-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in London
PR Newswire•21/10/2026•09:58 ET
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Key Highlights
- ➤Build-A-Bear opens first Hard Rock Cafe retail partnership at London’s Piccadilly Circus
- ➤New Build-A-Bear experience launches October 26 inside Hard Rock Cafe Piccadilly Circus
- ➤Build-A-Bear offers exclusive Hard Rock apparel and commemorative partnership pin set
- ➤Build-A-Bear reported fiscal 2025 revenue of $529.8 million, its fifth consecutive record year
- ➤Build-A-Bear operates more than 650 locations across over 30 countries
Expert Statements
Chris Hurt, Chief Executive Officer of Build-A-Bear Workshop
“This collaboration represents the coming together of two brands built on creating unforgettable memories. By combining Build-A-Bear's interactive experience with the energy and global appeal of Hard Rock Cafe, we're creating a one-of-a-kind destination in the heart of London that will inspire connection, self-expression and fun for guests of all ages.”
Eric Martino, President of Hard Rock Cafe & Retail
“Piccadilly Circus welcomes millions of visitors from around the world each year, making it the perfect setting for this exciting collaboration. By bringing Build-A-Bear's beloved interactive experience into our Cafe, we're creating another memorable reason for families, travelers, and fans to visit, explore, and make lasting memories together.”
Build-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in London PR Newswire
The iconic brands unite for the first time to bring the Make-Your-Own Experience to Hard Rock Cafe's Piccadilly Circus location beginning Oct. 26
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