Build-A-Bear Workshop Unveils Three Specialty Shop Experiences Coming to New ICON Park Orlando Destination on Nov. 5

Chris Hurt, Chief Executive Officer of Build-A-Bear Workshop

“ICON Park represents a defining moment for Build-A-Bear as we continue to evolve into a true destination brand. By bringing beloved franchises and original concepts together in one immersive environment, we're creating new ways for guests to connect, personalize, and make lasting memories. This is the future of Build-A-Bear, where storytelling and emotional connection come to life in bigger, more meaningful ways.”

Amy Sachtleben, The Pokémon Company International

“Pokémon has always been about exploration, discovery, and the joy of connection, and this new Build-A-Bear experience at ICON Park will bring those elements to life. We're excited for our fans to step into a space designed just for Trainers, where they can celebrate their love of Pokémon through Build-A-Bear's distinct make-your-own experience, while creating unforgettable moments.”

Jill Koch, Chief Brand Officer, Sanrio Inc.

“We're proud to expand our relationship with Build-A-Bear after a successful past year opening three distinct Build-A-Bear x Hello Kitty and Friends® Workshops that bring together the best of both brands. Having our fourth collab store inside Build-A-Bear's most iconic Workshop yet creates a powerful new stage to engage fans and bring our characters to life in fresh, immersive ways.”

Kim Utlaut, Chief Brand Officer of Build-A-Bear Workshop

“Promise Pets is one of our most successful original concepts because it captures what Build-A-Bear does best: turning personalization, storytelling, and emotional connection into a meaningful experience for guests. Bringing this proprietary brand to ICON Park gives us a powerful way to showcase the strength of our own IP alongside beloved licensed franchises, while creating an adoption-inspired destination that adds even more heart, play, and imagination to the overall Workshop experience.”