Byrna Technologies Launches Media Campaign with iHeartMedia’s “The Bobby Bones Show” to Expand Mainstream Reach

ANDOVER, Mass., Sept. 29, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced a new marketing partnership with iHeartMedia’s “The Bobby Bones Show” – America’s #1 country morning show, which reaches millions of listeners across more than 180 station nationwide. The recently launched campaign is designed to introduce Byrna's less-lethal personal security solutions to a broad audience through one of the nation's most popular country radio programs.

The Bobby Bones Show spans country music, entertainment, family, lifestyle, and pop culture, providing Byrna an opportunity to connect with a large and loyal listener base through a practical message centered on personal safety, preparedness, and protection.