Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham
Business Wire•02/11/2026•08:30 ET
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Key Highlights
- ➤Calvin Klein launches global Icon Cotton Stretch campaign starring Jude Bellingham
- ➤Campaign launches November 2 across retail, website, social platforms and out-of-home placements
- ➤Jude Bellingham debuts Icon Cotton Stretch Shine Trunk with a shine-finish logo waistband
- ➤Calvin Klein product sales reached approximately $9 billion globally in 2025
Expert Statements
Jude Bellingham, Global football star
“I really enjoyed working on this campaign. I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham
Renowned athlete reveals the icon underneath in his debut campaign for the brand
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