Campbell's® Marks Five Years of Sides Season™ with Its Annual State of the Sides Report
PR Newswire•27/10/2026•09:01 ET
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Key Highlights
- ➤86% will serve at least four sides; median serving is five, totaling about 749 million sides
- ➤80% enjoy cooking sides more than turkey, up 11 points from 2023
- ➤Campbell’s sells nearly 40 million Cream of Mushroom soup cans during holidays
- ➤67% say green bean casserole evokes past Thanksgivings; only 19% would change recipe
- ➤Campbell’s fiscal 2026 net sales reached $9.7 billion across two divisions
Expert Statements
Rebecca Duke, Senior Director of Brand Marketing at The Campbell's Company
“For the past five years, our State of the Sides Report has given us a front row seat to evolving holiday traditions, and one thing is clear: sides are more central to the celebration than ever,”
Rebecca Duke, Senior Director of Brand Marketing at The Campbell's Company
“We’re proud that Campbell's has been part of those traditions for generations, with trusted recipes that make holiday cooking a guaranteed success. For iconic green bean casserole and creamy, cheesy mac & cheese, there’s only Campbell's!”
Campbell's® Marks Five Years of Sides Season™ with Its Annual State of the Sides Report PR Newswire
The Latest Report Finds Holiday Traditions Are Going Strong, Along with Americans' Appetite for More Sides
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