CarMax Announces Leadership Appointments to Further Unify End-to-End Customer Experience, Advance Strategy for Growth
Business Wire•29/09/2026•06:00 ET
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Key Highlights
- ➤Elizabeth Dirgins joins CarMax (KMX) as EVP, Chief Digital and Customer Officer October 5
- ➤New role unifies customer experience from acquisition through vehicle transaction
- ➤Jeff Campbell promoted to SVP of Strategy, effective August
- ➤Centralized strategy function combines strategy, data science, AI, and pricing teams
- ➤CarMax schedules virtual Strategic Update for November 3 at 8 a.m. ET
Expert Statements
Keith Barr, President and CEO of CarMax
“Elizabeth and Jeff both bring the skills, experience and focus we need as we build a faster, more connected company that puts the customer at the center of everything we do. Elizabeth has spent her career building digital experiences and financial products grounded in deep customer understanding, and she'll bring an invaluable perspective to guiding customers through this carefully considered, complex purchase. Jeff has been instrumental in shaping our strategy over the last decade, and in his new role he will support the delivery of our strategic plan with the speed and alignment it demands. I know they’ll both create confidence for the road ahead for every customer we serve.”
Elizabeth Dirgins, Executive Vice President, Chief Digital and Customer Officer of CarMax
“CarMax has built real trust with customers over decades, and I’m excited to continue to grow this beloved brand. CarMax gives customers the ease of shopping online with the confidence that comes from seeing and confirming their choice in person. My focus will be making sure that we make every step in the customer’s car buying and selling journey simple, fast and connected.”
Jeff Campbell, Senior Vice President of Strategy at CarMax
“We have a strong strategic plan for growth and incredible runway ahead. I’m excited about my new role and am grateful for the incredible associates I get to work with in this next chapter. Bringing our strategy, data and pricing teams together will give us a clearer, shared view of the business, which will enhance our decision making.”
CarMax Announces Leadership Appointments to Further Unify End-to-End Customer Experience, Advance Strategy for Growth
* Elizabeth Dirgins joins CarMax as Executive Vice President, Chief Digital and Customer Officer, effective October 5
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