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ChargePoint Launches New Channel Partner Program to Help Resellers Grow Profitable EV Charging Businesses Across Europe

Business Wire•27/10/2026•05:00 ET
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Key Highlights

  • ➤ChargePoint launches three-tier European reseller program spanning UK, France, DACH, Benelux, and Nordic regions
  • ➤Bronze, Silver, and Gold tiers offer hardware, software, and services discounts plus performance rebates
  • ➤Partner Connect Portal provides registered projects with deal protection, rebates, incentives, and opportunity-sharing benefits
  • ➤Silver and Gold partners gain Market Development Funds for joint ChargePoint marketing initiatives
  • ➤ChargePoint combines charging hardware, cloud software, services, training, marketing support, and business planning in one framework

Expert Statements

John Saffrett, Managing Director, ChargePoint Europe

“The transition to electric transportation depends on the strength of the ecosystem delivering charging infrastructure to businesses and fleets.”

John Saffrett, Managing Director, ChargePoint Europe

“Our new partner program is designed to help resellers build sustainable, recurring revenue businesses while helping customers deploy charging faster and operate it more effectively.”

John Saffrett, Managing Director, ChargePoint Europe

“By investing in our partners' growth, we're strengthening the entire EV charging value chain.”

Paul Gunter, Sales Manager, Ground Control

“Our customers expect charging that simply works, from the first site visit through years of operation.”

Paul Gunter, Sales Manager, Ground Control

“The new ChargePoint program gives us the tools, training, and support to deliver exactly that, and it rewards us for investing in the partnership.”

Paul Gunter, Sales Manager, Ground Control

“Clear project registration and deal protection mean we can plan with confidence and focus on growing our business.”

ChargePoint Launches New Channel Partner Program to Help Resellers Grow Profitable EV Charging Businesses Across Europe

* Partners gain access to tiered pricing, growth rebates, joint marketing funds, training and certification

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