Chili's® Builds on its Big Crispy® Chicken Sandwich Momentum with the New Chicken Parm Big Crispy Available First Exclusively in Florence, Rome and Venice
PR Newswire•13/10/2026•09:00 ET
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Key Highlights
- ➤Chicken sandwich orders up 175% since Big Crispy launch, measured through Q4 fiscal 2026
- ➤Chicken Parm Big Crispy launches nationwide October 20 after three-city early access
- ➤New sandwich combines Big Crispy chicken, Fried Mozzarella, and marinara sauce
- ➤Brinker International’s Chili’s operates 1,600 restaurants across 29 countries and two territories
Expert Statements
George Felix, Chief marketing officer and executive vice president of Brinker International
“We've loved seeing how guests responded to the Big Crispy, and it got us thinking about how we could build on that with flavors we know they already love”
George Felix, Chief marketing officer and executive vice president of Brinker International
“A Big Crispy topped with our fan-favorite Fried Mozz and marinara is craveable, over the top in all the right ways and unmistakably Chili's. You won't find a Chicken Parm with a better cheese pull than this.”
Chili's® Builds on its Big Crispy® Chicken Sandwich Momentum with the New Chicken Parm Big Crispy Available First Exclusively in Florence, Rome and Venice PR Newswire
Launching nationwide Oct. 20, the new chicken sandwich features Chili's iconic Fried Mozz
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