CHINA'S AUTOMOTIVE PLAYBOOK IS REWRITING GLOBAL COMPETITION, MOBILITY GLOBAL FINDS
Key Highlights
- ➤Chinese-origin brands could reach nearly 20% of Europe’s light-vehicle market by 2030
- ➤Foreign automakers’ Chinese-market share projected to fall from roughly 60% to 20% by 2030
- ➤China’s global EV production share forecast near 50%, down from 60% today
- ➤100% Chinese EV tariffs and IRA requirements provide North American automakers a temporary shield
- ➤Western automakers could face a regionalized market focused on profitability and premium positioning
Expert Statements
Michael Robinet, Vice president of forecast strategy at Mobility Global
“Much of the conversation around the industry has focused on electrification, but that misses the bigger story”
Michael Robinet, Vice president of forecast strategy at Mobility Global
“What we are witnessing is a restructuring of the competitive landscape itself.”
Michael Robinet, Vice president of forecast strategy at Mobility Global
“Companies that succeed over the next decade will be those that reduce complexity, accelerate decision-making and build organizations capable of adapting to continuous change.”
Michael Robinet, Vice president of forecast strategy at Mobility Global
“The challenge is no longer just building better vehicles. It is building a better system.”
Calum MacRae, Executive director for supply chain and technology at Mobility Global
“It has exposed a widening gap between traditional measures of competitiveness and the capabilities required in a more technology-driven, capital-intensive and supply-chain-dependent industry”
Calum MacRae, Executive director for supply chain and technology at Mobility Global
“How manufacturers respond to that gap will play a central role in determining the industry’s future structure.”
CHINA'S AUTOMOTIVE PLAYBOOK IS REWRITING GLOBAL COMPETITION, MOBILITY GLOBAL FINDS PR Newswire
New report finds Chinese-origin brands could reach nearly 20% of Europe's light-vehicle market by 2030 and intensify pressure in North America, with the industry's real battle now being system vs. system, not car vs. car.
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