CHIPOTLE AND THE LONDON VEGETABLE ORCHESTRA RECORD ORIGINAL SONG AT LEGENDARY RECORDING STUDIO USING ONLY INSTRUMENTS MADE FROM VEGETABLES
Key Highlights
- ➤Chipotle (CMG) unveiled “From Ground to Sound,” an original song recorded at Abbey Road Studios
- ➤Vegetable instruments used corn, jalapeños, peppers, lettuce, onions and avocado pits
- ➤Three months of experimentation produced instruments usable for less than a day
- ➤Track now streams on Spotify and Apple Music and will feature in select campaigns
Expert Statements
Fernando Machado, Chief Brand Officer at Chipotle
“Real food has always been at the center of Chipotle. We use only 53 real ingredients, with fresh preparation happening every day in our restaurants. So we took this principle in a completely new direction: creating our own signature sound.”
Fernando Machado, Chief Brand Officer at Chipotle
“Any brand can release a song or develop a sound mnemonic. What made this worth pursuing was the chance to create a track that felt impossible to separate from Chipotle itself. The instruments, the sound and the story are all rooted in what we do every day.”
Patrick Johns, London Vegetable Orchestra
“No two vegetables ever behave exactly the same way. You can carve two identical instruments, but they can respond very differently. Part of the craft is learning not to force an ingredient to sound a certain way but to find the sound that’s already there and build the music around it.”
Icaro Doria, Founder and Chief Creative Officer at KIDS
“The role of creativity is to help people experience familiar things in unfamiliar ways. Millions of people know Chipotle's ingredients by how they look, taste and smell. Very few have ever stopped to ask what they sound like. That question led us somewhere no one expected.”
CHIPOTLE AND THE LONDON VEGETABLE ORCHESTRA RECORD ORIGINAL SONG AT LEGENDARY RECORDING STUDIO USING ONLY INSTRUMENTS MADE FROM VEGETABLES PR Newswire
* "From Ground to Sound" is an original track recorded at Abbey Road Studios with the London Vegetable Orchestra using only instruments made from vegetables featured in Chipotle restaurants * Three months of experimentation went into creating instruments that must be at peak ripeness to perform * A snippet of the original track was first featured at the end of Chipotle's 100 Creators campaign in August, offering an early listen to music created with real, fresh produce NEWPORT BEACH, Calif., Oct. 5, 2026 /PRNewswire/ -- No guitars. No keyboards. No synthesizers. Just vegetables.
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