Columbia Sportswear to Give Away Survival Bunker with Launch of the “Don’t Panic Room”
Business Wire•28/10/2026•03:01 ET
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Key Highlights
- ➤Columbia launches “Don’t Panic Room” survival bunker marketing campaign and contest
- ➤One winner receives a modified 40-foot x 8-foot off-grid bunker stocked with Columbia gear
- ➤Contest prize includes the bunker and $35,000, with entries accepted through November 24, 2026
- ➤Columbia CEO Tim Boyle says the company has made bad-weather gear for almost 90 years
Expert Statements
Tim Boyle, CEO of Columbia Sportswear
“We’ve been making gear for bad weather and other unfortunate moments for almost 90 years. We’ve seen it all and we figured we’d offer our fans a chance to overcome the absolute worst that can happen in the outdoors. Hopefully the winner never needs the “Don’t Panic Room,” but we made sure they’ll be warm and dry if the world does go to sh*t.”
Matt Sutton, Head of Marketing at Columbia Sportswear
“The ‘Don’t Panic Room’ marks the next chapter in our Engineered for Whatever platform and is another unique way to show how our gear performs when conditions get especially tough. In this case, REALLY tough.”
Matt Sutton, Head of Marketing at Columbia Sportswear
“As we all watch tech people building bunkers to hide from their own tech, we want to reward the real survivalists and outdoors people who appreciate what Mother Nature has to offer.”
Columbia Sportswear to Give Away Survival Bunker with Launch of the “Don’t Panic Room”
Participants can enter to win a stocked off-grid bunker, delivered to their door and equipped with Columbia gear, tools and survival essentials
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