Commerce and Cloudflare Bring AI Shopping Assistants to BigCommerce Merchants’ Online Stores with WebMCP
Key Highlights
- ➤Commerce (CMRC) and Cloudflare enable browser AI agents to shop BigCommerce stores
- ➤WebMCP activates by default for eligible BigCommerce merchants with no setup required
- ➤AI agents can search products, compare prices, add carts and return checkout links
- ➤Merchants retain checkout, customer relationships and brand control while exposing accurate inventory
- ➤BigCommerce combines browser-based WebMCP with server-side Storefront MCPs
Expert Statements
Sharon Gee, Senior vice president of product for AI at Commerce
“Every AI assistant is about to become a shopping assistant, and most of them are still guessing their way through storefronts the way a bot would, clicking and scraping and getting prices and inventory wrong”
Sharon Gee, Senior vice president of product for AI at Commerce
“WebMCP replaces guessing with a handshake. A shopper's agent asks the store directly for what's in stock at what price in which sizes, and the store answers accurately.”
Sharon Gee, Senior vice president of product for AI at Commerce
“With this partnership, every merchant on our platform gets that handshake automatically, with no code to write and no changes to their site. Shoppers get agents that work the way they expect, and merchants stay in control of their catalog, their customers, and the sale.”
Sharon Gee, Senior vice president of product for AI at Commerce
“Commerce is ensuring our customer sites are agent-ready by default.”
Matthew Conroy, Senior director at Cloudflare
“The web is being rebuilt for AI agents, and it's on platforms like BigCommerce and Cloudflare to handle that shift so merchants can focus on running their business.”
Matthew Conroy, Senior director at Cloudflare
“Together, we're giving every merchant a way to tell a shopper's agent exactly what their store can do, on their own site and on their own terms.”
Matthew Conroy, Senior director at Cloudflare
“We think that's how the agent-ready web should work: built on open standards with the site owner in control.”
AUSTIN, Texas, Oct. 21, 2026 (GLOBE NEWSWIRE) -- Commerce.com (Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI reshapes how customers discover and buy, today announced a partnership with Cloudflare that lets AI agents in a customer’s web browser search, compare and shop directly on BigCommerce merchants’ online stores with no setup required. The new functionality is turned on by default for eligible BigCommerce merchants.
Shoppers increasingly ask AI agents to find and compare products for them, but most online stores were designed for people to read and click, which leaves agents guessing at buttons and forms. WebMCP is a standard that lets a website tell a shopper’s browser agent directly what it sells and what it can do.
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