Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into the Full Planning and Stewardship Workflow

NEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by network groups and publishers to buy, forecast and optimize cross-platform video and Connected TV (CTV) campaigns. This integration builds Comscore data directly into datafuelX's forecasting, pacing, and posting workflows, giving national clients a seamless path to transact on Comscore currency for linear buying on advanced audiences and traditional age-and-gender demographics with the systems they already use.

This move addresses one of the most persistent and least visible obstacles to modern measurement optionality in linear television and CTV. With the cost, time, and workflow disruption of standing up a new data feed inside an existing system proving a challenge in the past, the new datafuelX integration with Comscore is designed to remove friction for national network groups on its roster.