Constellation Brands Announces Acquisition of Spirit-Based Ready-to-Drink Brand SpikedAde
Key Highlights
- ➤Constellation pays $75 million upfront for 100% of SpikedAde
- ➤Contingent consideration reaches $278 million over five years
- ➤SpikedAde team integrates into Constellation’s Beer Division
- ➤Spirit-based RTD dollar sales rose 25% in last year
Expert Statements
Nicholas Fink, President and Chief Executive Officer of Constellation Brands
“SpikedAde has successfully carved out a distinctive position in an emerging segment and built a brand that is clearly connecting with consumers”
Nicholas Fink, President and Chief Executive Officer of Constellation Brands
“As consumer preferences evolve and new occasions continue to emerge, we're excited to build on the strong foundation the SpikedAde team has created and leverage our proven capabilities to accelerate growth, expand the brand's reach, and unlock new opportunities for the platform over time.”
Jason Cohen, Founder and CEO of SpikedAde
“When we created SpikedAde, it was with the goal of helping define a new era for RTDs – one that meets consumers where performance, lifestyle, and social energy intersect – and our team and distributor partners turned that vision into reality faster than we ever imagined”
Jason Cohen, Founder and CEO of SpikedAde
“With Constellation's scale and expertise behind it, we're excited to see SpikedAde reach even more consumers with its distinctive positioning and continue its remarkable growth trajectory.”
Acquisition expands Constellation's portfolio into an emerging, consumer-led demand space within the fast-growing RTD category
ROCHESTER, N.Y., Oct. 06, 2026 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ), a leading U.S.-based total beverage alcohol company, today announced the acquisition of SpikedAde, a differentiated, consumer-led spirit-based ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired "Ade" segment. * Constellation's strong brand building and go-to-market capabilities to help SpikedAde expand distribution across the U.S. * Transaction includes a $75 million payment at close for 100% ownership of the business, as well as additional contingent consideration of up to $278 million payable over five years based on the future performance of the SpikedAde business, reflective of Constellation’s disciplined approach to capital allocation. * The acquisition strengthens Constellation's position in the fast-growing RTD category and expands its portfolio into an emerging, consumer-led demand space. * SpikedAde is well positioned to capitalize on the growing demand for flavorful, sessionable RTDs designed for modern social occasions and evolving consumer preferences. * The spirit-based RTD category is one of the fastest-growing areas in beverage alcohol, with dollar sales increasing by 25% in the last year.(1) About SpikedAde SpikedAde is a spirit-based RTD beverage brand competing in the emerging "Ade" segment. The brand combines familiar sports drink flavors with a vodka base in a zero-sugar, 100-calorie, non-carbonated format. As a first mover in the space, SpikedAde has demonstrated strong early momentum through expanding distribution, rapid account growth, and high reorder rates. With an established presence across the eastern U.S. and significant runway for growth, SpikedAde represents a compelling opportunity to accelerate its expansion and extend its reach.
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