CORRECTING and REPLACING Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY
Business Wire•16/10/2026•12:56 ET
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Key Highlights
- ➤U.S. holiday online sales forecast at $275.1B, up 6.7% YoY
- ➤Cyber Monday expected to generate $15.1B, up 6.2% YoY
- ➤Black Friday projected at $12.9B, growing 9.2% YoY
- ➤Cyber Week BNPL expected to drive $21.3B, up 6.6% YoY
- ➤AI traffic to U.S. retail sites forecast to rise 130% YoY
CORRECTING and REPLACING Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY
* Cyber Monday set to remain the biggest online shopping day of the season—with consumers spending over $15 billion in a single day—but Black Friday will see stronger growth due to earlier discounts.
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