Coty and Brandlight Unveil Strategic Partnership to Strengthen Brand Visibility Across AI-powered Search and Discovery
Business Wire•27/10/2026•09:00 ET
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Key Highlights
- ➤Coty (COTY) and Brandlight announce strategic partnership for AI-powered brand discovery
- ➤Partnership will accelerate Coty’s Generative Engine Optimization capabilities
- ➤Coty brand teams gain AI visibility tools, insights, training, and optimization support
- ➤Early pilots improved visibility in AI recommendations beyond direct brand-name searches
Expert Statements
Markus Strobel, Executive Chairman and Interim Chief Executive Officer at Coty
“AI is redefining the rules of attention, discovery, and influence. Our ambition is not simply to keep our brands visible in this new world, but to make them impossible to overlook, ensuring they reach the most relevant audiences and meet a variety of beauty needs.”
Imri Marcus, Chief Executive Officer at Brandlight
“Consumers don’t always start with a brand name. They start with a need, a preference, or a question - and increasingly, they turn to AI for recommendations.”
Imri Marcus, Chief Executive Officer at Brandlight
“For iconic brands, the opportunity is to be part of that answer. We’re partnering with Coty to turn its deep understanding of beauty and consumers into a stronger presence in the moments that shape discovery and choice.”
Coty and Brandlight Unveil Strategic Partnership to Strengthen Brand Visibility Across AI-powered Search and Discovery
Coty Inc. (NYSE: COTY), one of the world's largest beauty companies, and Brandlight, the market leader in AI visibility, today announced a strategic partnership to unleash the potential of brand discovery and visibility across AI assistants and generative AI search platforms.
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