Back to news

Coty Extends Marc Jacobs License, Securing 40-Year License Duration

Business Wire•04/11/2026•02:00 ET
0

Key Highlights

  • ➤Coty extends Marc Jacobs license, securing a 40-year duration.
  • ➤Marc Jacobs fragrances rank among the Top 10-15 prestige female fragrances across four markets.
  • ➤Marc Jacobs Beauty retail sales exceed targets months after launch across hundreds of Sephora stores.
  • ➤Marc Jacobs Beauty eyeliner and eyeshadow rank within Sephora U.S.'s Top 5.
  • ➤Coty plans to expand Marc Jacobs Beauty into new markets and color cosmetics.

Expert Statements

Markus Strobel, Executive Chairman and Interim Chief Executive Officer of Coty

“Marc Jacobs is one of the great creative names in fashion, and we are proud of what we have built together over more than two decades. This extension is a powerful testament to Coty’s position as a partner of choice for the world’s leading luxury fashion and lifestyle brands. We look forward to building on this successful partnership and shaping the next chapter of Marc Jacobs Beauty.”

Yehuda Shmidman, Founder, Chairman and CEO of WHP Global

“Marc Jacobs is a powerful global brand with tremendous momentum and opportunity ahead. Beauty is an important part of the brand’s connection with consumers, and Coty has been instrumental in building Marc Jacobs’ fragrance business and relaunching Marc Jacobs Beauty. We look forward to continuing this partnership and unlocking new opportunities for Marc Jacobs.”

Morris Goldfarb, Chairman and Chief Executive Officer of G-III Apparel Group

“Coty has been an exceptional partner for Marc Jacobs, with the expertise and global scale to build on the brand’s momentum in beauty. The renewed agreement reflects our shared confidence in Marc Jacobs’ long-term potential and our ambition to grow the brand around the world.”

Coty Extends Marc Jacobs License, Securing 40-Year License Duration

* Extends a partnership in place since 2003, which has fueled several fragrance icons and the recent viral return of Marc Jacobs Beauty

Get started

Create a free account to read the full story.

Sign Up

Already have an account? Log in