Criteo Expands Performance CTV Capabilities Across Global Markets
Key Highlights
- ➤Performance CTV expands to Brazil and Mexico by end-2026, then nine additional markets in 2027
- ➤CTV business on track to double in Q4 2026 versus Q3 2026
- ➤CTV opportunity pipeline doubled over the past three months
- ➤Global travel platform delivered 61x return on ad spend and 9% lower acquisition costs
- ➤Criteo sources commerce signals from over $1 trillion in annual transactions
Expert Statements
Michael Komasinski, Chief Executive Officer of Criteo
“As advertisers increasingly look to connect the impact of television with their broader digital advertising strategies, CTV represents a significant growth opportunity for Criteo”
Michael Komasinski, Chief Executive Officer of Criteo
“The early momentum we’re seeing in the U.S. is fueling our global expansion as we bring our Performance CTV offering to a broader advertiser base and look to capture a greater share of this growing market.”
Jared Lee, Vice President of Ecommerce at Franklin Planner
“CTV is becoming an increasingly important part of our broader media strategy, but its real value comes from how it connects with the rest of the customer journey”
Jared Lee, Vice President of Ecommerce at Franklin Planner
“Criteo’s cross-channel activation capabilities help us reach consumers with tailored ads while they stream TV at home and continue engaging them as they move closer to purchase. That connected approach creates exciting opportunities to drive stronger outcomes across our advertising efforts.”
Christina Bylin, Chief Marketing Officer at CarParts.com
“We’re always looking for ways to make our advertising investments more effective, and CTV represents a compelling opportunity to reach consumers within this emerging environment”
Christina Bylin, Chief Marketing Officer at CarParts.com
“With Criteo, we can harness real shopping behaviors and purchase intent to reach more relevant audiences on CTV and then connect our investment to meaningful business outcomes.”
Patrick Ahrendt, Senior Director of Marketing at Wine Country Gift Baskets
“The holiday season is one of the most important times of year for our business, and we’re always looking for new ways to connect with shoppers as they discover and choose gifts”
Patrick Ahrendt, Senior Director of Marketing at Wine Country Gift Baskets
“By bringing CTV into our media mix with Criteo, we can reach high-intent audiences in a new environment and turn holiday shopping inspiration into measurable results.”
Rudy Tan, CTO at TripMasters
“Criteo makes sequential campaigns easy to run by automatically linking living-room CTV impressions to personalized follow-up ads across mobile and desktop without complex manual setup”
Rudy Tan, CTO at TripMasters
“This seamlessly bridges high-impact brand awareness with measurable, mid/lower-funnel conversions in just a few clicks.”
Criteo Expands Performance CTV Capabilities Across Global Markets PR Newswire
Expanding Performance CTV through differentiated commerce audiences, flexible activation, and connected measurement
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