Crocs™ Achieves Cradle to Cradle Certified® Circularity Gold for the Classic Clog, Marking a New Milestone in Circular Design and Recycled Material Innovation
Key Highlights
- ➤Crocs (CROX) Classic Clog achieves Cradle to Cradle Circularity Gold certification
- ➤Classic Clog contains average 29% recycled material using a mass balance approach
- ➤Bae Clog and Keep It Going Classic Clog also receive Circularity Gold certification
- ➤Approximately 31% of Crocs shoes globally now hold Circularity Gold certification
- ➤Old Crocs. New Life. takeback program operates across 345 stores in 10 countries
Expert Statements
Deanna Bratter, Chief Sustainability & Compliance Officer, Crocs, Inc.
“Innovation has always been at the heart of the Crocs brand, and this achievement highlights how innovation can extend beyond comfort and style and into circular systems for positive impact”
Deanna Bratter, Chief Sustainability & Compliance Officer, Crocs, Inc.
“We're proud of this milestone and remain focused on identifying new opportunities to advance circularity and sustainability across the Crocs brand.”
Nienke Steen, Director of Consumer Products & Textiles at the Cradle to Cradle Products Innovation Institute
“We're proud to recognize Crocs for achieving Cradle to Cradle Certified® Circularity Gold based on Version 5.0, and to support a brand that is advancing circular design at scale”
Nienke Steen, Director of Consumer Products & Textiles at the Cradle to Cradle Products Innovation Institute
“As one of the world's most recognizable footwear brands, Crocs demonstrates how circularity can be integrated into products reaching millions of consumers.”
Nienke Steen, Director of Consumer Products & Textiles at the Cradle to Cradle Products Innovation Institute
“This achievement represents meaningful progress for the industry and a credible signal to consumers that a product was designed for circularity.”
Crocs™ Achieves Cradle to Cradle Certified® Circularity Gold for the Classic Clog, Marking a New Milestone in Circular Design and Recycled Material Innovation PR Newswire
This certification recognizes the brand designs three popular styles for circularity: the Classic Clog, Bae Clog and Keep It Going Classic Clog
Get started
Create a free account to read the full story.