DAIRY BOY AND HANES TEAM UP ON LIMITED-EDITION COLLECTION, EXCLUSIVELY AT TARGET

Paige Paul, Creative Director and Founder of Dairy Boy

“Dairy Boy has grown so much over the past five years, and weve been disciplined about what our first major brand collaboration would look like. I always knew that when we took that step, I wanted it to feel authentic to who we are and the story weve been telling since day one. Bringing together three iconic American brands, each with their own history and sense of nostalgia, felt like such a natural fit. What makes this partnership even more special is that Hanes trusted us to reimagine their classic mens boxers and tanks specifically for women, through the Dairy Boy lens. Its such an exciting opportunity to put our own spin on pieces that we all know and love, while introducing Dairy Boy to an entirely new audience through Target, one of my favorite mass retailers in the country,”

Howard Upchurch, President, Retail at Gildan

“This collaboration represents an exciting opportunity to introduce Hanes to new consumers while staying true to the comfort, quality, and authenticity that have defined the brand for generations. While Hanes and Dairy Boy have distinct identities, both brands are rooted in a timeless American aesthetic. And with our longstanding partnership with Target, we couldnt imagine a better place to bring this collaboration to life. Target has been an incredible partner over the years, and its ability to connect consumers with exclusive, affordable collaborations makes it the perfect destination to introduce Dairy Boy by Hanes.”

Tara Russell, Senior Vice President of Merchandising, Apparel and Accessories at Target

“Our guests come to Target for great style, thoughtful design and incredible value, and were always looking for new ways to surprise and inspire them. Dairy Boy by Hanes is a great example of how we deliver on that promise, bringing together the distinctive style of Dairy Boy and the everyday comfort of Hanes. This partnership is a great example of Target leading with merchandising authority – offering a fresh and relevant assortment – which feels extra special during the holiday season.”