Dazzler Select by Wyndham Surpasses a Dozen Open Hotels in First Year, Building Momentum Across the U.S.
PR Newswire•27/10/2026•08:00 ET
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Key Highlights
- ➤Dazzler Select reaches 14 open U.S. hotels in its first year
- ➤Wyndham’s lifestyle brand targets independent owners with flat monthly fees
- ➤New openings expand presence across Arizona, Washington, Utah and Florida
- ➤Dazzler Select requires participating hotels to maintain guest ratings of 4.0 or higher
Expert Statements
David Wilner, Chief Development Officer, Wyndham Hotels & Resorts
“Independent owners shouldn’t have to choose between preserving what makes their hotel special and gaining the scale that can help them compete. Dazzler Select was built to give them both, helping owners reach more travelers, drive more direct bookings and reduce their reliance on higher-cost third-party channels.”
Michael Christensen, Partner, Garn Development
“Big Horn Lodge revels in giving travelers an authentic, welcoming place to stay while they experience everything that makes Moab special. With Dazzler Select, we can preserve that identity while tapping into Wyndham’s best-in-class technology and top-rated rewards program with more than 126 million enrolled members worldwide. That kind of reach is incredibly powerful for an independent hotel like ours, and we get it without changing what makes Big Horn Lodge special.”
Dazzler Select by Wyndham Surpasses a Dozen Open Hotels in First Year, Building Momentum Across the U.S. PR Newswire
Boutique-inspired, value-centric lifestyle brand draws independent owners seeking greater distribution, technology and loyalty reach without sacrificing their hotel's identity
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