Deer Season Driving: The Split-Second Decisions That Could Save Your Life

Justin Yoshizawa, Director of Product Management at Mercury Insurance

“Most drivers have never practiced what to do when a deer suddenly appears in front of their vehicle, and that leaves them relying on instinct. The problem is that an instinctive reaction, particularly a sudden swerve, can create an even more dangerous situation. Knowing how to respond before it happens can make a critical difference.”

Justin Yoshizawa, Director of Product Management at Mercury Insurance

“Drivers tend to associate deer collisions with rural roads, but these encounters can happen much closer to home. Familiarity with a road doesn't eliminate the risk, especially when visibility is reduced or wildlife activity increases.”

Justin Yoshizawa, Director of Product Management at Mercury Insurance

“When an animal appears, drivers may feel they have to make an immediate choice between hitting it and steering around it. The safest response depends on the circumstances, but maintaining control of the vehicle and avoiding a more serious secondary collision should always be priorities.”

Justin Yoshizawa, Director of Product Management at Mercury Insurance

“Drivers may not realize that hitting an animal and hitting something while trying to avoid an animal can involve different types of insurance coverage. Understanding those distinctions and reviewing your policy before an accident occurs can help you make more informed decisions about your protection.”

Justin Yoshizawa, Director of Product Management at Mercury Insurance

“Deer collisions are unpredictable, but drivers aren't powerless to reduce their risks. Staying alert, slowing down and knowing how to react can help protect everyone sharing the road.”