Definitive Healthcare Joins the Network Advertising Initiative to Strengthen Data Privacy Compliance in Healthcare Marketing
Key Highlights
- ➤Definitive Healthcare (DH) joins Network Advertising Initiative to strengthen healthcare data privacy compliance
- ➤NAI membership provides advertising customers added assurance of federal and state data protection compliance
- ➤Membership supports responsible use of consumer data for health-related advertising
- ➤NAI membership enables collaboration on data governance and healthcare data safety
Expert Statements
Sally Slarke, Senior Vice President of Commercial and Digital at Definitive Healthcare
“Privacy is paramount when it comes to health data. Joining the NAI reconfirms that Definitive Healthcare, above all else, works to protect this type of data every single day.”
Sally Slarke, Senior Vice President of Commercial and Digital at Definitive Healthcare
“The stakes are high for companies looking to connect the right healthcare services with the right audiences. Even unintentional missteps or small compliance gaps can expose organizations to fines or significant legal risk.”
Sally Slarke, Senior Vice President of Commercial and Digital at Definitive Healthcare
“Acceptance into the NAI reinforces what we at Definitive Healthcare have known for years: our commercial healthcare data privacy standards adhere to the highest in the industry.”
David LeDuc, Vice President of Public Policy at the Network Advertising Initiative
“Companies managing commercial healthcare data face a complex and continually evolving patchwork of legal and regulatory challenges. Definitive Healthcare’s NAI membership reflects its dedication to responsibly handle this data while prioritizing privacy.”
David LeDuc, Vice President of Public Policy at the Network Advertising Initiative
“We look forward to collaborating with Definitive Healthcare to help guide their policies and data governance as it relates to consumer data used for health-related advertising, continually seeking to balance the beneficial outcomes of digital health advertising, while minimizing privacy risks.”
Don Lee, Head of Digital Sales at Definitive Healthcare
“We’re thrilled to join the NAI, further reinforcing our commitment to responsible data stewardship.”
Don Lee, Head of Digital Sales at Definitive Healthcare
“I’m especially excited to bring this additional layer of reassurance to customers who rely on our consumer data and solutions like Digital Audiences to fulfill the critical mission of connecting the right care with the right people in a compliant and responsible way.”
FRAMINGHAM, Mass., Oct. 01, 2026 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH), a provider of healthcare data and analytics, today announced that it has joined the Network Advertising Initiative (NAI). Membership in the NAI underscores Definitive Healthcare's commitment to responsible data stewardship and rigorous privacy standards for sensitive healthcare data. Definitive Healthcare now provides its advertising customers with added assurance of its commitment to compliance with federal and state data protection requirements.
“Privacy is paramount when it comes to health data. Joining the NAI reconfirms that Definitive Healthcare, above all else, works to protect this type of data every single day,” said Sally Slarke, Senior Vice President of Commercial and Digital at Definitive Healthcare. “The stakes are high for companies looking to connect the right healthcare services with the right audiences. Even unintentional missteps or small compliance gaps can expose organizations to fines or significant legal risk. Acceptance into the NAI reinforces what we at Definitive Healthcare have known for years: our commercial healthcare data privacy standards adhere to the highest in the industry.”
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