DICK'S Sporting Goods, Inc. Signs Caitlin Clark as First-Ever Brand Partner Across DICK'S and Foot Locker
Key Highlights
- ➤Multi-year Caitlin Clark partnership spans DICK’S and Foot Locker
- ➤First-ever athlete brand partner for both DICK’S and Foot Locker
- ➤National and global campaigns will support Clark’s footwear, apparel and product lines
- ➤Partnership includes retail experiences, fan activations, appearances and community programming
Expert Statements
Caitlin Clark, Basketball star
“Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world.”
Ed Stack, Executive Chairman, DICK’S Sporting Goods, Inc.
“We’re excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through DICK’S and Foot Locker”
Emily Silver, Chief Marketing, eCommerce & Athlete Experience Officer, DICK’S
“Caitlin has had an extraordinary impact on the game of basketball, not only through her talent and star power, but through the countless young girls and boys she has inspired to play the sports that they love, stay in the game and become fans of sport.”
Brett O’Brien, SVP, Chief Marketing Officer, Foot Locker
“Caitlin’s influence reaches far beyond the court. She has captivated fans, inspired a new generation, and brought new energy to the game”
DICK'S Sporting Goods, Inc. Signs Caitlin Clark as First-Ever Brand Partner Across DICK'S and Foot Locker PR Newswire
PITTSBURGH, Nov. 4, 2026 /PRNewswire/ -- Today, DICK'S Sporting Goods, Inc. (NYSE: DKS) announced a multi-year partnership with basketball star, Caitlin Clark , uniting one of the most influential athletes with one of the leading sports retailers to bring Clark's brand to fans across the world. The exclusive deal includes DICK'S and Foot Locker, marking the first time either company has signed an athlete as a brand partner.
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