Digimarc Gift Card Security Gains Momentum as More Than Two Dozen Retailers and Brands Pilot and Deploy the Solution
Business Wire•07/10/2026•08:30 ET
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Key Highlights
- ➤More than two dozen retailers and brands are exploring, piloting, or deploying Digimarc’s solution
- ➤Schnucks deployed protected gift cards across all 112 stores
- ➤Schnucks reported zero fraud on cards sold and 100% activation success
- ➤More than 90,000 Digimarc-protected cards are on shelves or sold to customers
Expert Statements
Paul Carreiro, President & Chief Executive Officer at Digimarc
“The industry has spent years hardening packaging, and fraud has still exploded”
Paul Carreiro, President & Chief Executive Officer at Digimarc
“We focused on the activation step instead. If a compromised card cannot be activated, the card draining fraud chain breaks down.”
Dianna Kaiser, Store Auditor and Compliance Officer at Schnuck Markets, Inc.
“We are thrilled that Digimarc’s gift card security solution is helping us significantly mitigate the persistent gift card fraud within the retail sector”
Dianna Kaiser, Store Auditor and Compliance Officer at Schnuck Markets, Inc.
“The Digimarc team worked closely with us to ensure a smooth rollout across all 112 store locations, which involved security updates for our Zebra and Honeywell scanner hardware.”
Dianna Kaiser, Store Auditor and Compliance Officer at Schnuck Markets, Inc.
“We have been focused on modernizing the underlying activation architecture and making it intelligent and automated”
Dianna Kaiser, Store Auditor and Compliance Officer at Schnuck Markets, Inc.
“The result is gift card security that is three times more secure than package-level security.”
Digimarc Gift Card Security Gains Momentum as More Than Two Dozen Retailers and Brands Pilot and Deploy the Solution
Storewide grocery deployment reports zero fraud and 100% successful activation across more than 90,000 protected cards.
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