Digimarc Returns from RGCA with Strong Market Interest in Its Next-Generation Gift Card Security
Business Wire•26/10/2026•08:30 ET
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Key Highlights
- ➤Nearly 40 strategic meetings held with retailers, brands, and channel partners at RGCA
- ➤Multiple organizations advanced discussions toward pilot opportunities, technical workshops, and enterprise roll-outs
- ➤Digimarc demonstrated activation-level security blocking tampered gift cards before funds can be drained
- ➤More than 45 people attended Digimarc’s RGCA happy hour, signaling strong event engagement
Expert Statements
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“As retailers continue to experience escalating fraud losses from gift card draining, we’re seeing a significant shift in how the industry thinks about gift card protection.”
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“Even the session topics focused on how to respond to increasingly sophisticated fraud risks and tamper patterns using new security technologies, smarter manufacturing, and stronger connections between physical and digital experiences.”
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“But what really stood out at RGCA was the level of urgency. Organizations aren’t asking whether they should strengthen gift card security. They’re asking how quickly they can deploy solutions that protect cards at the individual item level and preserve the customer experience.”
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“The volume and quality of conversations exceeded our expectations.”
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“The industry recognizes that fraudsters have become more sophisticated, routinely bypassing traditional, package-level security and exploiting the weaknesses of ‘dumb’ activation systems that can’t detect compromised cards. The level of engagement we saw confirms that the market is ready for innovation.”
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“We left RGCA with tremendous optimism.”
Jennifer Suckey, Vice President of Retail Sales at Digimarc
“The conversations were not theoretical. Industry leaders are actively looking for practical solutions that move the needle on fraud, and many see Digimarc as the path forward. The momentum we’re seeing reinforces our belief that the future of gift card security will be built on an intelligent activation system and a trusted digital identity at the item level.”
Digimarc Returns from RGCA with Strong Market Interest in Its Next-Generation Gift Card Security
Industry leaders signal increasing urgency to combat gift card fraud as demand grows for intelligent, automated, activation-level security
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