Dutch Bros® Rolls Out the Pink Carpet for Third Annual National Passenger Princess Day
PR Newswire•10/11/2026•07:58 ET
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Key Highlights
- ➤Dutch Bros launches Pink Majesty Rebel signature drink November 13
- ➤Limited-edition Passenger Princess merchandise drops online November 13
- ➤Customers receive rhinestone car vent charms with qualifying purchases November 18
- ➤Dutch Bros operates 1,273+ locations as of September 30, 2026
Expert Statements
Tana Davila, Chief Marketing Officer at Dutch Bros
“Drive-thru runs, car culture and self-expression are woven into who we are at Dutch Bros and passenger princesses are the undisputed star of those rituals”
Tana Davila, Chief Marketing Officer at Dutch Bros
“Being a passenger princess is an energy, mindset and art, all on its own. This year, we wanted to elevate the whole experience with more ways for customers to celebrate that lifestyle, from our first-ever dedicated drink to the vent charms that dress up the dash.”
Dutch Bros® Rolls Out the Pink Carpet for Third Annual National Passenger Princess Day PR Newswire
A new Pink Majesty Rebel, collectible car vent charms and a limited-edition online drop give passenger princesses everything they need to make it a full-on lifestyle
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