Dutch Bros® Unwraps Its Most Festive Holiday Lineup Yet
PR Newswire•01/11/2026•07:57 ET
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Key Highlights
- ➤1,225+ locations now offer Dutch Bros' holiday lineup nationwide
- ➤Two new beverages, Merry Magic and Sprinkle Cookie, launch for the holidays
- ➤Holiday Sugar Cookie Cake Pop marks Dutch Bros' first-ever themed food item
- ➤Nine seasonal cups include special editions for kids and pets
Expert Statements
Tana Davila, Chief Marketing Officer at Dutch Bros
“The holidays are all about bringing people together and spreading joy. That's at the heart of everything we do at Dutch Bros and it's exactly what we wanted to capture with this year's holiday menu.”
Tana Davila, Chief Marketing Officer at Dutch Bros
“Whether you're craving a cozy, chocolatey classic like the Hazelnut Truffle, or looking to try something bright and unexpected like the new Merry Magic, our goal is to add a little extra charm and fun to every Dutch Run this season.”
Dutch Bros® Unwraps Its Most Festive Holiday Lineup Yet PR Newswire
The menu brings back seasonal staples alongside two all-new drinks, a themed cake pop and nine decorated cups
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