e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women

Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands

“We’re proud to continue our partnership with Tottenham Hotspur Women to force multiply visibility, access and opportunity for women in sports. Together, we’re using our loudspeaker to champion these incredible athletes, connect communities and help change the game for the next generation.”

Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands

“Too many girls leave sports just as they’re building the skills that can shape their futures. Our research shows Everyday Athletes are nearly 50% more likely to hold leadership roles at work—and in the UK, 36% more likely to have negotiated their salary, the biggest gap of any country we studied. We want to disrupt that trajectory by keeping girls in the game, democratizing access to the playing field and opening more doors from the locker room to the boardroom.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur

“Our partnership with e.l.f. brings together two disruptors in their respective spaces, united by a shared ambition to challenge convention and drive the women’s game forward.”

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur

“The first year of the partnership was underlined by the progress of our Women’s team on the pitch, and together we will continue to champion the women’s game and create unmatched experiences for our supporters.”